Should Prostitution Be Legalized - 1868 Words

To make a living in this country, individuals take up jobs that provides a service that society deems a necessary need, whether that profession be a doctor, teacher, engineer, labor worker, or prostitute. All of these jobs exist in the United States; however, all of them except prostitution is legal and are equipped with rights and rules (Nussbaum 669). The only law that exists concerning prostitution is the one that outlaws it. Its legislation is due to the nasty stigma people have towards it since it is believed to be against our common set of morals. However, the reality is that this job will not disappear with the constant flow of clients that demand this service. Thus, prostitution should be legalized so that the government can regulate the profession, which would allow the fabrication of laws to protect prostitutes and create a safe atmosphere for them to practice their profession. In turn, such a change in governing has the potential to finally eliminate the idea that it is de grading the modern-day world. By definition, a prostitute is male or female who use their bodies to perform sexual acts in exchange for compensation, usually in the form of monetary currency. It is often considered one of the oldest profession since the beginning of time. Currently in the United States, there are thousands of women who are practicing this profession as a source of income, despite it being illegal in almost all 50 states. According to Jared R. Rayborn, a graduate of WillametteShow MoreRelatedShould Prostitution Be Legalized?1406 Words   |  6 PagesProstitution is one of the largest controversial issue facing the United States. The definition of prostitution, according to Merriam-Webster’s Dictionary, is the act or practice of engaging in sexual relations especially for the money. Prostitution has been constantly bashed by the media and is currently legal in only one state. In this state, only one county has banned prostitution. Why is it illegal? What is wrong with prostitution that has made it illegal? These are the important questions thatRead MoreShould Prostitution Be Legalized?1048 Words   |  5 PagesWalker May,15,2015 Should prostitution be legalized? Most of us have heard of prostitution and the controversial opinions of people whether it should be legalized or not. The fact is that prostitution has been practiced for many years regardless of its legality. As defined in the dictionary prostitution is the exchange of sex for money. Out of the 50 states in the U.S., Nevada is the only states were prostitution is legal. On the other hand, in some European countries prostitution is not illegal andRead MoreShould Prostitution Be Legalized?1111 Words   |  5 PagesProstitution has been around for a very long time. There has been great debates over the last few decades about prostitution law reform. It is accepted by some, denied by others, or just forbidden. Prostitution is that one thing that people do and does not get brought up for discussion after the fact. It is what some people call dirty and distasteful. But prostitution whether legalized or not will continue to happen. I will argue that prostitution should be legalized becaus e it would bring more benefitRead MoreShould Prostitution be Legalized?1658 Words   |  7 PagesProstitution is an issue that has been debated in many countries. 22 countries have legalized prostitution. In the United States, prostitution is only legal in 11 rural counties in Nevada. It used to be legal in Rhode Island due to a loophole, but since 2009, it has been illegal. Women are not the only ones who are prostitutes, about 20 to 30% of prostitutes are male, which means both genders are affected by laws against prostitution. Men and women should be allowed to choose how they want to useRead MoreProstitution Should Be Legalized?1072 Words   |  5 PagesProstitution in America Some consider prostitution to be evil, sin incarnated. They believe that the act of fornication with an unknown and unloved person is unholy and should be punishable. They may believe that those who are prostitutes are not human, but instead creatures that have given into their most primal lust. To give into the carnal temptation of sex, and to resolve it through means that are not considered normal, sentences one to eternal damnation. Or so some believe, and I respect theirRead MoreShould Prostitution Be Legalized?1663 Words   |  7 PagesDecriminalizing prostitution in the United States will be a hazard to the nation. Prostitution has been often called one of the oldest jobs in the world. However, it has been illegal in nearly all societies throughout history. Currently, there have been various countries where prostitution has been legalized by the government, allowing people over eighteen year olds to work as prostitutes legally. Nonetheless, those countries have had several neg ative effects following the legalization of prostitution. NeverthelessRead MoreShould Prostitution Be Legalized?1725 Words   |  7 PagesProstitution Should Be Legalized Some say prostitution is the world s oldest profession. Yet, only a small percentage of the world’s government allows it. The legalization of prostitution is a very controversial topic due to many people’s moral beliefs. Prostitutes all over the world are treated as outcasts. A reason for people to be against prostitution could be due to their religious beliefs, moral standpoints, or lack of knowledge over the subject. Many religions state that sex outside of marriageRead MoreShould Prostitution Be Legalized?1188 Words   |  5 PagesShould Prostitution be legalized? Prostitution is defined as the engaging in, or agreeing to engage in, sexual conduct for a fee. Women are pushed into entering prostitution for many reasons including lack of education, poverty, and personal choice. Prostitution is currently illegal, but there is much controversy surrounding this issue. Picture in your mind this scenario: Jane is a 26 year old single woman who makes her living working the streets as a prostitute. She is clean, and is tested regularlyRead MoreShould Prostitution Be Legalized?1411 Words   |  6 PagesShould prostitution be Legalized? Whether or not prostitution should be legalized is, for some, a morally plagued question. The value society puts on sex can directly affect whether or not legalization will be considered. Even within Europe there is a drift. While France has banned prostitution it is legal in Germany, and has been since 2002. Is France morally outstanding, or is there something more to prostitution then what generally thought? The legalization of prostitution will affect many otherRead MoreShould Prostitution Be Legalized?1537 Words   |  7 PagesProfessor Petretto English 111 15 Nov. 2016 Should Prostitution be Legalized? Prostitution has been and may always be one of the most controversial topics in the United States. While there are some who argue that prostitution should be legalized, others do not agree with this theory. Some advocates argue that prostitution is a victimless crime and that it should be a decision that one chooses on his or her own. They also believe that the legalization of prostitution will minimize crime, increase tax revenue

The Competition Level Of Burger - 1238 Words

Company details: Lila’s burger shop has been operating the business for the past 20 years in Melbourne. This company has its popular product lines such as vegie burgers, beef burgers, chicken burgers, bacon and cheese burgers which use the locally produced raw materials and green organic vegetables as the fillings. The company has gained the popularity within Victoria and has attracted many interstates tourists as its fans. The company is positioned as the unique cuisine provider who can represent the true Australian culture and food. Objectives of the research: †¢ To identify what competition level of burger providers within the targeted international markets †¢ To identify consumers’ attitudes towards Australian burger products within the targeted international markets †¢ To identify the demanding levels with Australian burger products within the targeted international markets Include a list of information sources that you used and a brief summary of the information provided. †¢ Information source 1 http://www.themalaysianinsider.com/business/article/burger-bakar-abang-burn-strives-to-double-sales-to-rm20-million †¢ Information source 2 http://www.austrade.gov.au/Australian/Export/Export-markets/Countries/Malaysia/Industries/Food-and-beverage †¢ Information source 3 http://www.futuredirections.org.au/publications/food-and-water-crises/2022-australia-s-food-export-outlook.html †¢ Information source 4Show MoreRelatedThe Competition Level Of Burger1488 Words   |  6 PagesLila’s burger shop has been operating the business for the past 20 years in Melbourne. This company has its popular product lines such as vegie burgers, beef burgers, chicken burgers, bacon and cheese burgers which use the locally produced raw materials and green organic vegetables as the fillings. The company has gained the popularity within Victoria and has attracted many interstates tourists as its fans. The company is positioned as the unique cuisine provider who can represent the true AustralianRead MoreBurger King Marketing Essay1183 Words   |  5 Pagescompanies create value for customers and build strong customers relationships in order to capture value from customers in return, Kotler amp; Armstrong (2010). Burger King Corporation (BKC) is one of the world’s leading fast food restaurants with more than 12,170 restaurants in 76 countries throughout the world. The chain offers a range of burgers, sandwiches, salads and breakfasts, french fries, soft drinks and other food items. The company generates revenue from three sources: retail sales at companyRead MoreDifferentiating Between Market Structures And The Market Structure1239 Words   |  5 PagesMcDonalds Corp. competes in, the level of competition, competitive strategies and recommendations related to the strategies identified will be covered in this paper. The Market Structure McDonald’s originated in America around 1955 and became a global fast food chain. Many organizations in the fast food industry sell the same product as McDonalds. After reviewing the market structures, I have chosen to classify McDonald’s as a monopolistic competition. Monopolistic competition is a market structure thatRead MoreMcdonald s, Burger King And Wendy s I Started1302 Words   |  6 PagesIndividual Assignment #1 Comparing McDonald’s, Burger King and Wendy’s I started to see some interesting aspects to their marketing strategies. First by focusing on their main economic characteristics, secondly looking more in depth at the competition and driving forces, and lastly their key success factors. They have been striving to make changes to increase market shares as well as trying to dominate a global fast food industry by competing in the products, places, prices, and promotions they offerRead MoreI Have Chosen The Burger King Corporation.The Burger King1581 Words   |  7 PagesI have chosen the Burger King Corporation. The Burger King corporation main focus is on the customers they serve and the strategies they use to continue the growth and development of their company. Burger King uses the integrated cost leadership/Differentiation business strategy. Strategies in business are instrumental for the continued growth and expansion of a company. A strategy is a set of analytic techniques that are used to influence the direction of the firm s growth in the marketplaceRead MoreInf 340 Week 2 Assignment Essay923 Words   |  4 PagesHoosier Burger Adrian Talavera INF 340 Business Systems Analysis   Dr. Arman Kanooni November 21, 2011 Hoosier Burger In order for an organization to remain successful, it must be able to fulfill its day-to-day operations without mistakes. If these demands cannot be met, a new project must be created in order to stay in business and ahead of the competition. If an organization has a problem, they can benefit from fixing it by followingRead MorePerformance Appraisal at Burger King624 Words   |  3 PagesPerformance appraisal at Burger King Burger King is one of the leading companies in the national and international fast food industry and it is also a model of business success. The companys approach to its staff members is focused on the motivation of the employees and their integration within the overall culture of the organization. The underlying principle behind this decision is that the employees will perform best when they are motivated. In this setting, the Burger King manager is not perceivedRead MoreThe Production Process Of Making Mcdonald s Burgers Capital Or Labour Intensive? Essay1373 Words   |  6 PagesPart 1 2. Is the production process of making McDonald’s burgers capital or labour intensive? A process that is capital intensive relies on large amounts of money to be invested into capital goods ( goods that produce other goods). This, although labour is required to operate or manage the capital goods, has more of a reliance upon their capital investment than workforce. A process that is labour intensive involves high worker inputs for the amount of output they produce. Part 2 McDonald’s commercialRead MoreAnalysing Mcdonalds (Fast Food Outlets) Using the Porters 5 Forces Model – Sometimes Called the Competitive Forces Model.1012 Words   |  5 Pagescompetitors all over the world. This makes competition a major focus. McDonalds however is far larger than most in the industry with 31,000 outlets compared to its nearest hamburger competitor Burger King, with 11,500 (Reuters, 2008). KFC (owned by 2nd largest competitor Yum! Brands (Yahoo7finance, 2008)), Burger King and countless others sell similar product to McDonalds, burgers, chips, drinks, combos and so on, so there is definitely strong competition for customers whom have a choice of placesRead MoreBurger King/Tim Hortons SWOT analysis982 Words   |  4 Pagesï » ¿ SWOT Analysis for Burger King Tim Horton’s Burger King-Tim Horton’s Internal Factor Evaluation Strengths Weight Rating Weighted Score Tim Hortons revenue 0.08 4 0.32 Tim Hortons same-store sales growth 0.09 4 0.36 Tim Hortons market shares in Canada (70% baked goods, 75% coffee) 0.09 4 0.36 Burger King size 0.05 3 0.15 Tim Hortons brand image 0.09 4 0.36 Burger Kings brand recognition 0.04 3 0.12 Tim Hortons healthier options 0.07 3 0.21 Burger Kings tax savings of 8.5% (moving headquarters

Analysis of the Case Oticon Using the Culture Metaphor Essay Sample free essay sample

1. IntroductionThe metaphors of organisations and direction have been discussed by Gareth Morgan in his book â€Å"Images of Organizations† ( Morgan. 2006 ) . Morgan exposed eight metaphorical images of organisations including machine. being. encephalon. civilization. political system. psychic prison. flux and transmutation. and instrument of domination. Each one of these metaphors creates insight. but besides obscures some corners. They have both pros and cons. They enable seeing. but besides non seeing. No 1 of them is said to be right and right. 2. BackgroundOticon is a Danish company. located in Copenhagen. They used to be one of the best in market for planetary hearing assistance industry. The development and promotion of the other rivals. such as Siemens and Starkey. set Oticon in a critical slippery place in the market. particularly the planetary 1. where Oticon export the bulk of its merchandises to. To rectify the state of affairs. the board brought in Lars Kolind. who had great history of scienceoriented solutions despite his youngness ( 30 old ages old ) . We will write a custom essay sample on Analysis of the Case Oticon Using the Culture Metaphor Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Kolind analyzed the strengths and failings of Oticon and compared it with the rivals. He found out that no strengths Oticon had to vie with. On the other manus. Kolind found out that the inflexibleness and low reactivity the rivals had could be a drawback in comparing with Oticon. Therefore. he decided to put a new program to turn the organisation into larning antiphonal organisation. He sought bettering this advantage to capture larger market portion. particularly globally. and derive higher net income borders. In this study. the instance is analyzed utilizing the civilization metaphor. In other words. it discusses what we could see and reflect when projecting the plane Kolind set and applied on the other rules and attacks of the civilization metaphor. 3. TheoryWhen we talk about civilization we are normally mentioning to the spiel of development reflected in a society’s system of cognition. political orientation. values. Torahs. and daily rite ( Morgan. 1997 ) . Political scientist Robert Presthus has suggested that we now live in an â€Å"organizational society† . This sort of societies has typical facets lay by and large in groups of people build their lives around distinguishable constructs of work and leisure. follow stiff modus operandis five or six yearss a hebdomad. live in one topographic point and work in another. wear uniforms. defer to authorization. and pass so much clip in a individual topographic point executing a individual set of activities ( Presthus. 1978 ) . Organizations could follow different behaviors due their cultural contexts. In other words. some societal behavior could be accepted within a certain cultural context. but possibly unsuitable for other contexts. For case. the Nipponese organisational behavior may non differ from the western organisational one significantly. But Nipponese civilization was more fertile to make much work while maintaining the positive spirit ( Maruyama. 1982 ) . Organizational civilization is the corporate behavior of worlds who are portion of an organisation and the significances that the people attach to their actions ( Smircich. 1983 ) . Corporate civilization is the entire amount of the values. imposts. traditions. and significances that make a company unique. Corporate civilization is frequently called â€Å"the character of an organization† . since it embodies the vision of the company’s laminitiss. The values of a corporate civilization influence the ethical criterions within a corporation. every bit good as managerial behavior ( Montana. 2008 ) . Cultural regulation following could be described as the attachment to societal norms and imposts. while cultural passage emphasises that we must root out apprehension of organisation in the procedures that produce systems of shared significance ( Morgan. 2006 ) . 4. Analysis4. 1. Oticon as Cultural PhenomenonMany European states. every bit good as Denmark. started to turn into organisational states after the industrial revolution during the eighteenth century ( Johansen 2002 ) . Oticon was founded in 1904 by Hans Demant. which means that Oticon. every bit good as other Danish organisations. had been regarded as cultural phenomena that clip. From the instance. there are many contemplations that confirm the similarities between Danish organisational civilization and other European civilizations. That may include working hours. quality criterions. organisational constructions. and other facets of any organisational civilization. 4. 2. Oticon and Cultural ContextAfter come ining Kolind to the organisation. there were many indexs that could pull to which context Oticon had been working in. Kolind proposed a new program with many critical alterations that could travel the company toward decentralised manner. That was accepted by the squad direction. but non heartily welcomed and seen as a new hazardous manner. This indicates that the organisational context in Denmark were by and large hierarchal. Kolind seemed as if he had been influenced by the Nipponese developing manner that clip. He had studied the cultural context in Oticon. and tried to research where some positive facets of the Nipponese manner could be built in. 4. 3. Corporate Culture and Subculture in OticonBefore Kolind’s age. the corporate civilization of Oticon could be characterized by aristocratism. where Demant household had entirely been owned the company for decennaries. But after the company had lost its place in the planetary market. Kolind has been brought in to recover Oticon’s place. while preserve its corporate values and civilization. The board showed Kolind powerful support for his new proposal. which reflects a gradual alteration in corporate civilization. Kolind would hold neer stepped frontward without such support that kept even the direction squad off from kicking him. despite their steady reluctance to the new proposal. Furthermore. what could be seen as a important alteration in corporate civilization is the manner Kolind resorted to for financing the new program. He asked the bank to get 17 % of the company. and some of his co-workers to get 3-4 % . He besides offered the employees portions at a good monetary value under certain standard. That reflects a important alteration in corporate civilization. Kolind has created a great trade when he hired the enthusiastic employee. Helle. to be portion of what he called the inside design squad. This squad had the duty of sentiment leaders. There were six sentiment leaders ; none of them had been busying managerial place. Kolind called the squad with that name so that non to endanger anyone in the direction squad. This reflects how Kolind was well-conscious of dominant civilization. This squad has grown bit by bit and was a karyon that multiplies within the organisation. It is a great back uping power that Kolind planted to cut down the immune potencies of the direction squad. 4. 4. How Could Oticon Change Culture?In our sentiment. the first alteration Oticon did was altering people. This started by engaging Lars Kolind. who disturbed the flow radically. He might be one individual. but really of import 1. In point of fact. Oticon became wholly different after brining in Kolind. It was in world a historical limestone for Oticon. What Kolind has done to use strategic alterations in Oticon’s civilization could be highlighted by some particular and progressive stairss. Logically. he had to understand the procedures within Oticon really good. Then. he diagnosed the strategic alteration demands to look into the extent of alteration and identify barriers. That led him to see alterations in manners of direction. organisational modus operandis. symbolic activities. and political activities ( Mintzberg A ; Quinn. 1996 ) . That all contributed finally in the passage of a shared worlds. Changing topographic points is one of the tactics Kolind has applied. Alte rnatively of detached classical offices. Kolind turned the company into a really large unfastened office for everybody. The employees were free to take their topographic points. By using that. Kolind could alter the traditional frame of working topographic points within the organisation. and likely in Denmark. Furthermore. Kolind needed to alter a set of people’s beliefs and attitudes to accept and follow his program. He could pull off to make that as discussed before by making the interior design squad. converting the board to accept some strategic alterations. and enforcing fait accompli on the squad manage. Kolind tried to make the nucleus thought based of what we can name â€Å"Let?s work together† . This thought helped to develop a corporate civilization that spreads values and rules in all portion of the organisation. Kolind has besides dedicated scientific cognition refering with function theoretical accounts to alter Oticon’s world. Spaghetti theoretical account is a clear grounds for that. He destroyed the departmentalization by affecting different employees in many different undertakings. to execute different functions in each undertaking. There were 100 undertakings. every undertaking was owned by person on the direction squad. But ownership at that place was like being president of the board. The occupation of undertaking proprietor was to back up and unfastened doors. while the undertaking director ran the show. These were non common alterations for any employee to accommodate with. But by developing them to play different functions within their squads. Kolind ad ded a new standard to the hereafter employees. who are willing to work at Oticon. Kolind blew up the departmental construction and reconstruct a new construction. Kolind has besides presented indirect technological alterations to the construction alterations. Kolind enhanced the rule of uninterrupted betterment. and that could be really clear from the manner he dealt with undertaking E36. The universe witnessed so the first to the full automatic hearing assistance named MultiFocus and ranked by the company as the most advanced hearing assistance that had of all time been made. The merchandise was a device offered a echt advanced to the user with much more comfy sound delivered by a to the full automatic system. In order to be a client service oriented company. Oticon’s scheme had been based on holding its ain distributers in order to be in direct contact with their clients so that to supply them with original cognition measure and quality. Kolind besides encouraged all employees to hold their ain computing machines by offering really low monetary values for them. Besides. he imposed the addition of unwritten and e-based communicating alternatively of paper communicating. That was really helpful for employees to unify within the organisation and understand the new manner rapidly. For case. if any employee inquires about a affair. s/he would happen it really simp le to inquire anyone around. which means a more productive flow of work. Finally. and as discussed earlier. the corporate image of Oticon has been wholly changed in Kolind’s age. He could add a positive societal value by increasing the public portion in the company significantly. 4. 5. Strengths of the Culture MetaphorUndoubtedly. the civilization metaphor has several strengths. among these strengths is that it directs attending to the symbolic significance of about every facet of organisational life ( Morgan et al. 1983 ) . That can be seen in Oticon’s instance when there was a focal point on each elaborate facet that makes the working flow of the organisation apprehensible through the constructions. regulations. modus operandis. and hierarchies what are necessary for its day-to-day based functionality. Changing corporate civilization is non ever easy due the opposition against alteration. because in most instances organisations are really structured hierarchically and power oriented ( Morgan et al. 1983 ) . In Oticon the direction squad were highly negative. Kolind was clear when idea that section should work in more incorporate manner. by making a multifunctional organisation. where everyone does more than one thing. Therefore. the construct of a caput section didn’t make sense any longer. As a consequence. Kolind did his best to present the thought that the times have changed. and the traditional manner directors had used to work with became disused. The 3rd strength of the civilization metaphor is that it supports the relation between the organisation and its environment ( Morgan. 2006 ) . Reflecting this on Oticon. we have noticed that Kolind has based his determination doing scheme by taking advantages over other competitor’s failings due to their heavy reaction and departmentalized constructions. Furthermore. the manner to understand the organisational alteration can be besides strength. Besides altering engineerings. constructions. and employees motive ; alteration should besides cover the images and values that frame this alteration ( Morgan. 2006 ) . Even though there was kind of opposition for the alteration within Oticon. Kolind has managed to setup a clump of values to modulate the new manner of how to accomplish ends and marks. No affair which method to follow. it had to be characterized by values such as equity and transparence. 5. CONCLUSIONSThe civilization metaphor provides a radical manner of believing about organisations. In order to make a new organisational construction. the biggest challenge would be cultural alteration. When Oticon faced troubles. there was a demand to respond to accommodate with the planetary environment. The first measure taken by the board was to alter the world of the company being ruled by a household. engaging a new leader from outside ( Kolind ) . Even though it was non a existent cultural alteration. but what corporate civilization wanted him to make. Kolind accelerated the debut of several cultural alterations in the organisation. He introduced a new civilization of thought ( believing the unthinkable ) based on his analysis consequences. He managed to make a new construction of the organisation and developed a new roadmap based on the company future visions and ends. Besides. Kolind introduced new stockholders to the company capital. switching Oticon toward public corporat ion. He besides moved the direction and determination devising manner of Oticon from being centralized to be more decentralised. he besides managed to make a shared systems of significance that are accepted. acted and approachable at all degrees of the organisation. since this metaphor is meant to be built around people instead than techniques. However. the failure on such undertakings can endanger any effort to present a cultural alteration. 6. Reference Johansen. Hans Chr. ( 2002 ) . Danish Population History. 1600-1939. Odense: University Press of Southern Denmark. Presthus. R. ( 1978 ) . The Organizational Society. New York: St. Martin’s. Maruyama. M. ( 1982 ) . â€Å"Mindscapes. Management. Business Policy. and Public Policy. † Academy of Management Review. Mintzberg. B. and Quinn. B. ( 1996 ) . † Leadership is intertwined with civilization formation. † The Strategy Process. Prentice-Hall. Montana. P. and Charnov. B. ( 2008 ) Management ( 4th ed. ) . Barrons Educational Series. Hauppauge: NY. Morgan. G. P. Frost. and L. Pondy. ( 1983 ) . â€Å"Organizational Symbolism. † Greenwich. Connecticut: JAI Press. Morgan. G. ( 2006 ) . Image of organisation. Schulich School of concern. Toronto. Smircich. L. ( 1983 ) . â€Å"Concepts of Culture and Organizational Analysis. † Administrative Science Quarterly. Wiener. N. ( 1967 ) The human usage of human existences. Boston: Houghton Mifflin.

Maximizing Content for the Holidays

By: Colleen Ryan, Account Manager at Constant Content Holidays are pivotal times of the year for most businesses. But increasing sales during these higher-spending periods won’t just magically happen. Your marketing, especially your content marketing, needs to be ready to leverage these critical and competitive times of the year. A Great Opportunity Content always works best when it’s aligned with the mindset of potential customers. As different holidays get closer, your potential customers’ habits and search queries will likely be increasingly related to the upcoming holiday. Therefore, if you can create unique, relevant and compelling content that speaks to people’s interests and grabs their attention during this time, you’ll be well positioned to develop interest, foster brand loyalty and increase sales. Content marketing is about developing relationships with your consumer base. The holidays are often a busy and stressful time full of decisions about gifts, cooking, travelling, parties and more. Understandably, people are looking for solutions to their holiday challenges or distracting and entertaining stories with familiar and emotional themes relating to the upcoming holiday. How to Make Content During the Holidays Effective Simply creating messages focused on holiday subjects is not necessarily creating good holiday content. However, it is extremely important to understand the qualities that contribute to effective holiday content marketing. Good holiday marketing will always: Be seasonal and timely Evoke positive emotions Be whimsical, imaginative and engaging Not be an obvious play for sales In addition, it is also important for your content to: Have a personal twist for your target customers Be where your potential customers are Provide an answer to holiday challenges Reinforce your brand’s values Examples of people doing it well The following are a few examples of companies who have followed these simple steps to creating engaging and effective holiday marketing campaigns. Butterball- Turkey Talk Hotline What is it? Around the holidays, butterball promotes their Turkey Talk Hotline which connects users to professional chefs and turkey experts to help with any and all of their turkey questions. Why is it great? Because it answers customer’s holiday needs, generates customer feedback, is not an obvious play for sales, develops relationships and creates positive brand sentiment. Air Canada- #ACGiftofHome What is it? Air Canada promoted their service by providing Canadians abroad a round trip home for the holidays. They recorded pilots giving the tickets out in a bar in London and promoted it throughout the holidays. Why is it great? Because it generated mass amounts of interest and positive sentiment, played to consumer’s emotions, had a personal element and reinforced the service they provide. Anthropologie- DIY What is it? On their blog, Anthropologie has a DIY tab where they provide instructional â€Å"how-to’s† addressing customer’s holiday needs. They have guides for things like â€Å"The Girlfriends’ Guide to Gift Giving†, â€Å"Nearest and Dearest Gift Picks† and â€Å"Homemade for the Holidays: DIY Star Ornaments.† Why is it great? It addresses consumer’s holiday needs, provides a space for user generated content, elicits feedback and is highly engaging. What to remember Holiday marketing, and content marketing in general, should not be about directly generating sales; it should be about developing positive brand sentiments and customer interest. To create effective holiday content, make sure to focus on finding answers to your consumer’s holiday needs and attempt to develop positive associations through emotion based content.